Well, here is another series about email marketing with convert kit, how to set it up for success, BEFORE you even build a landing page.
Before you add a subscriber, before you do any automations, or broadcasts, you have to do this: you need a really nice pleasing set up for the emails you send out.
Getting Your Email Template setup
So this template here is a template for a course that I’m hosting. And basically here you see HTML code. Don’t worry about it, it’s not so difficult to learn.
If you really serious about internet marketing, you have to get your head around it eventually to some degree and actually coding can be quite calming and relaxing.
But when this code actually is getting visualized, you see that you have a body of the email that is the body here. You have the body in a very nice font that’s nice to read.
And as well the width is actually limited to a specific way.
The footer in Your emails…
And then at the bottom here you have the most important bit in the beginning that you really need to think about. And that is your footer in your email!
First of all, right now I really want to build my community, so I’m very, very heavy on interacting via social to really show that I care, that I know what I’m doing, and that I’m there to help.
This is why I have the social links in the footer first: the reader gets the email, they read it, and then they think at the bottom:
“Okay, I’ll check out what Matt is doing on Facebook or I should check him out on LinkedIn because if he talks about all this stuff, how does this profile look like. And here is his Instagram. Maybe I can see his family photos or something.’
Social basically shows that you’re human being and that you’re open to really connecting.
Link to High Quality Content on Your Page
Then here in this footer, because it’s a course, I have added some additional resources that I created for the people that I want to help.
So I’m creating all these pieces of micro content to test if people have these problems and if I can solve them for them. And then I put them into these different mini courses links in the footer.
As well, I offer free 15 minute zoom calls with myself.
So you can very easily put that here in the footer and you can promote other events or other things.
I even give the phone number for people who want to call me. So this is the way you want to be super helpful and you want to be very, very supportive.
The AIDA Framework
This is a very basic framework used in direct response marketing. I train this every day in my social interactions online/offline…
At the top part of an email is always the headline. This is what you see in your email system to get attention.
Then you have the body of the email, which should really generate some interest and desire to learn from you.
And then often at the end of the email there is a call to action (CTA):
- Like, let’s connect on Instagram or have you checked,
- Please check out the knowledge base I just created for you.
So email marketing is very much about leadership and you really want to help people. This is the mindset behind it.